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About Us

It is widely believed that the greatness of a culture can be found in its festivals. India is known to be the land of diverse cultures wherein people come together to celebrate life and age-old traditions in the most avant-garde way possible!

For festivals like Holi, Diwali, Eid, Navratri and many more, women find it increasingly difficult to look chic as well as feel comfortable in their ethnic wear, which is why DSSF ETHNIC WEAR PRIVATE LIMITED brings to all Indian women a diverse range of collection to choose from in order to feel beautiful, powerful and most importantly, the best versions of themselves.


To make your shopping experience easy and worthwhile, we focus on providing ideal attires for Indian women, we have decked up our stores with a mind-blowing variety of ethnic designer Sarees, Salwar Kameez, Lehengas, Indo Western, exclusive Bridal clothes etc., providing an assortment of authentic traditional attires, which are easily available at our store at any time, we have you covered for all occasions.


The store evidently reflects a diverse and rich Indian culture through its beautiful arrangement of ethnic clothes. Those who search for Indian traditional clothes for any special occasion can find them easily.


Since the beginning of our journey, DSSF ETHNIC WEAR PRIVATE LIMITED has only focused on building a trendy catalogue that is only getting better each day, the focus is on the quality of fabric, workmanship and the choice of color and matching. All these aspects are blended to create fascinating styles and unique designs.


We aspire to deliver high quality fashionable products at reasonable and affordable rates. We are here to build up a longstanding relationship with our customers!


Recent upcoming labels generally provide clothing that many shoppers find overpriced. Our motto to provide the modern fashion with honesty leads us to create designs at just the right price, keeping the quality of the material at par with international standards.

Our value proposition is centered on providing our customers with the power and ease to make the shopping experience really enjoyable. Value added offerings and services such as the broad selection of seasonal product catalogue, hundred percent authentic items, ethical return policy, fast response to customer queries and settlement of issues by a dedicated and experienced customer service team etc., make us one of the loved shopping destination in the country.

Our designer Sarees, Salwar Kameez, Lehengas, Indo Western, exclusive Bridal clothes etc., are designed by more than a decade experienced workers so you will get real feel of Indian heritage, cultural and craftsmanship.

Our designs for daily use and updates on style that truly help make a statement are inspired by trends that are currently doing the rounds. Apart from offering an honest price, DSSF ETHNIC WEAR PRIVATE LIMITED is different in the sense that it is no longer just a fashion label but has emerged as a fashion furious company. With the aim to provide fashionable as well as comfortable clothing for everyday and special occasions we are constantly improvising on our design patterns that can suit the variations in fashion taste of the different regions of the country.

We providing custom stitching services also, the store owns a smart team of customer care professionals who are always happy to help you out with any of your queries or assistance at any time.

As we choose not to engage in manufacturing methods that are considered unlawful, we adhere to and comply with all the required regulations of manufacturing process. Our advantage of having an in-house manufacturing unit helps us to monitor every stage of production and avoid any kind of manufacturing procedure that may be considered exploitative or unethical. DSSF ETHNIC WEAR PRIVATE LIMITED has a sound business policy that customers can trust.

We aim to become one of the biggest brands in Ethnic Wear Space by 2025. DSSF ETHNIC WEAR PRIVATE LIMITED yearns to employ women workforce and actively engage with strategies and plan to enhance work force knowledge building and improvements on their skill sets.

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